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Online Consumer Psychology: Understanding and Influencing Consumer Behavior in the Virtual World

Online Consumer Psychology: Understanding and Influencing Consumer Behavior in the Virtual World

Paperback

Series: Advertising and Consumer Psychology

AccountingInvesting & FinanceGeneral Psychology

ISBN10: 0805851542
ISBN13: 9780805851540
Publisher: Psychology Press
Published: Jan 13 2005
Pages: 574
Weight: 1.67
Height: 1.16 Width: 6.00 Depth: 9.00
Language: English
This edited volume--sponsored by the SCP and similar to Schumann/Thorson Advertising and the World Wide Web ( 99)--contains historical and theoretical foundations of the Internet. It will discuss the structure of Web advertising and serves to better ac

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