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612-822-4611
On the rhetoric of GMOs. Ethos, Logos and Pathos

On the rhetoric of GMOs. Ethos, Logos and Pathos

Paperback

Management

ISBN10: 3668136289
ISBN13: 9783668136281
Publisher: Grin Verlag
Published: Feb 2 2016
Pages: 22
Weight: 0.09
Height: 0.05 Width: 5.83 Depth: 8.27
Language: English
Essay from the year 2015 in the subject Business economics - Business Management, Corporate Governance, grade: 2, Dongbei University of Finance and Economics, language: English, abstract: This essay is meant to introduce the reader to the use of rhetoric when it comes to influence a process or persuade an audience to follow the rhetor's idea. The example of the introduction of a GMO (genetic modified organism) is used as a vivid and real life case, where different stakeholders try to influence and give the general narrative a new spin. A rather rich bibliography offers plenty options to dig deeper and gain a better understanding of Ethos, Logos and last but not least Pathos.

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Management