Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
612-822-4611

  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Neuroscience applied to consumer behaviour

Neuroscience applied to consumer behaviour

Kopke, Úrsula

Paperback

Marketing

ISBN10: 620613119X
ISBN13: 9786206131199
Publisher: Our Knowledge Pub
Published: Jun 26 2023
Pages: 76
Weight: 0.27
Height: 0.18 Width: 6.00 Depth: 9.00
Language: English
What are the variables that act at the moment a consumer chooses one product over another? Which areas of the brain are involved in the development and continuity of affective ties between customers and brands? Is it possible to use neuroscience to enhance a company's image? These marketing dilemmas are discussed and answered by the author, with the investigation of historical and economic factors that impact human consumption behaviour. There is also an in-depth study of the biological agents that influence consumers at the moment of purchase. The reader will also have access to neuromarketing research, developed by Neuro-Insight, an Australian market research company focused on applied neuroscience. Follow the analysis of the piece and the result of the advertising investment (commercial) for the advertiser. It's time to discover how this innovative research methodology can help businesses improve their communication, increase their sales and create lasting relationships with their target audience.

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