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Navigating ASEAN: Proven Strategies for Consumer Goods from Scholar-Practitioners
Hardcover
Publisher Price: $44.99
ISBN13: 9789819697007
Publisher: Palgrave MacMillan
Published: Sep 27 2025
Pages: 125
Weight: 0.70
Height: 0.60 Width: 6.00 Depth: 7.70
Language: English
Readers will gain valuable knowledge on how to apply concepts such as emergent planning and complex adaptive systems within a culturally embedded business context. These innovative perspectives bridge theory and practice, equipping executives, entrepreneurs, and marketers with actionable strategies to thrive amid volatility, cultural diversity, and rapid economic transformation.
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