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Narrative Infrastructure: How Entrepreneurs Learn To Stop Marketing And Start Narrating Their Way To The Business They Want
Paperback
ISBN13: 9781069803627
Publisher: Punkrabbit Productions
Published: Sep 29 2026
Pages: 290
Weight: 0.64
Height: 0.61 Width: 5.00 Depth: 8.00
Language: English
Learn How To Market Your Business From First Principles.
Why would you want to continue marketing your business like every one else?What's the advantage?
Instead, learn how to:
#1: Step away from the crowd.
#2: Claim some ground for yourself
#3: Own it completely.
Stop marketing generically.
Start Narrating with purpose and intent.
If you run a business . . .
You're going to want this book in your corner.
Table Of Contents
The Introduction
The Very First Idea
Differentiation
Dead Language
The Commodity Prison
Compounding
An Unfortunate Effect Of Modern Marketing
When Does Marketing Begin?
Competition
What Business Are You Really In?
Power Laws
Management
The Fallacy Of Discounts And Sales
The One And Done Sale
The Negative Creep
The Two Instincts Of Every Human Being
There's No Such Thing As Pricing
Napoleon Bonaparte
How To Use Symbolism
For The Love Of Constraints
The Lead Filter
Markets Vs. Thresholds
The Department Of Departmentalized Departments
More About Pricing
A Few Thoughts On Advertising
Self-Schema
Failure Is The Universe's Greatest Gift
The Narrative Infrastructure Framework
The Storyline
The Identity Triad
Language Mining
The Founder Interview
The Magnifying Glass Effect
Maximum Narrative Advantage
The Compounding Cartouche
The Story Ad
Complaints
Two Final Truths About Marketing
The End
About the book:
Marketing Is The Marrow In Your Bones, Not The Lotion On Your Skin.
Once upon a time, I wanted to start an apparel company.
To my dismay, I came to find that the majority of modern marketing isn't just broken, it's dead, and whatever is left of it is fake and disingenuous.
This surprise led me to start thinking seriously about the role of marketing in our businesses and in our lives, and the result of that exercise is this book: Narrative Infrastructure.
The ideas, concepts, and principles contained in this marketing philosophy have transformed my life and my approach to business.
I hope that it does the same for you.
Stop Marketing and Start Narrating your way to the business of your dreams.
About The Author
Andre Ducharme is the founder of The Black Loupe and the author of Narrative Infrastructure.
He teaches webinars and seminars to help entrepreneurs take the ideas from the book and apply them to what matters most in their own business.
He is on a mission to help entrepreneurs around the world to:
Escape Commodity Prisons
Fix Dead Language
Eliminate Operational Leaks
Stop Paying Fluff Taxes
Build Recognizable Brands
Create Unique Markets
Stop Competing On Price
Read the book. Join the webinars. Watch the videos.
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