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Nachhaltigkeits-Marketing-Management
Paperback
Series: de Gruyter Studium
Publisher Price: $56.00
ISBN13: 9783110376876
Publisher: de Gruyter Oldenbourg
Published: Sep 25 2015
Pages: 556
Weight: 1.93
Height: 1.13 Width: 6.69 Depth: 9.61
Language: German
Kulturwandelbezogenes Nachhaltigkeits-Marketing-Management ist ein neues Konzept, das netzwerkartige Managementanforderungen in den Bereichen Strategie, Realisation und Praxis stellt. Es verlangt in den verschiedenen Unternehmensteilbereichen eine neue strategische und operative Ausrichtung auf die Kulturwerte von Zielgruppen. Praxisbezogen verdeutlichen Beispiele aus einem CSR-Wettbewerb die erzielbaren Wettbewerbsvorteile.
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