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Nutrition Science, Marketing Nutrition, Health Claims, and Public Policy
Paperback
MarketingTechnology & Engineering
ISBN13: 9780323856157
Publisher: Academic Pr Inc
Published: Apr 17 2023
Pages: 400
Weight: 2.04
Height: 0.82 Width: 8.50 Depth: 11.00
Language: English
**Association of American Publishers (AAP) PROSE Award Finalist in Nursing and Allied Health Services, 2024**
Nutrition Science, Marketing Nutrition, Health Claims, and Public Policy explains strategies to guide consumers toward making informed food purchases. The book begins with coverage of nutrition science before moving into nutrition marketing, social marketing and responsibility, consumer perception and insight, public health policy and regulation, case studies, and coverage on how to integrate holistic health into mainstream brand marketing. Intended for food and nutrition scientists who work in marketing, manufacturing, packaging, as well as clinical nutritionists, health care policymakers, and graduate and post graduate students in nutrition and business-related studies, this book will be a welcomed resource.Also in
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