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Not Just Another Vendor: How top sales leaders use account planning to build trust and grow revenue
Paperback
ISBN13: 9781781195574
Publisher: Oak Tree Press
Published: May 3 2023
Pages: 200
Weight: 0.60
Height: 0.54 Width: 6.00 Depth: 9.00
Language: English
Know your customer. Grow your revenue. How do some companies build enduring, mutually beneficial customer relationships while others get stuck fighting for every deal? Above all, it's a matter of mindset. Most sales organizations sell to their customers, but the best collaborate with customers and become their trusted advisors. In Not Just Another Vendor, leaders from world-class Sales organizations share candid stories of what good and bad look like in selling. You'll get insights into how to use Account Planning to increase your short and long-term pipeline, win new business, and grow and defend revenue in your existing accounts. By delivering real value, you'll realize bigger results for both your customers and your bottom line. #AccountPlanning #TrustedAdvisor #B2BSales #NotJustAnotherVendor #AccountBasedSales
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