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Nonmarket Strategic Management

Nonmarket Strategic Management

Hardcover

Business GeneralManagement

ISBN10: 1138918288
ISBN13: 9781138918283
Publisher: Routledge
Published: Jun 21 2017
Pages: 172
Weight: 0.97
Height: 0.50 Width: 6.14 Depth: 9.21
Language: English
With case studies from a range of industries, this book introduces nonmarket strategic management, offering theories and managerial support for coping with complex business realities created by the intertwined market and nonmarket arenas. It also examines the nonmarket challenges from a global perspective, analysing emerging markets as well as those already well established.

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