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Nobody Knows What You Do: The Founder's Guide to Brand Clarity, Positioning, and the Go-to-Market Architecture That Drives Growth
Hardcover
Business GeneralManagementMarketing
Publisher Price: $29.95
Publisher: Misnomer Press
Published: Sep 22 2026
Pages: 280
Weight: 1.49
Height: 0.88 Width: 6.00 Depth: 9.00
Language: English
Ask your eight most senior leaders to finish one sentence: We are a _____ company. You might get eight different answers.
That gap is narrative debt: a compound interest of confusion that grows with every dollar spent and every hire made. It never appears on a dashboard, but it stretches your sales cycle, scatters your marketing, and makes growth harder than it should be.
Nobody Knows What You Do is a go-to-market architecture book for founders who have built something real and need the structural framework to scale it. Across 27 chapters, Jeff Lerner lays out the five layers of strategic clarity, from positioning and category design to the discipline of scaling without losing the thread, each grounded in founder checklists and exercises that turn diagnosis into a working system.
Stop scaling the confusion. Start building the foundation.
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