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No Hoodie Required: How experienced professionals win in the AI era
Paperback
Publisher: Independently Published
Published: May 5 2026
Pages: 94
Weight: 0.30
Height: 0.19 Width: 6.00 Depth: 9.00
Language: English
No Hoodie Required: How experienced professionals win in the AI era
I know what you are thinking about at three in the morning. You have spent twenty years building expertise and now AI is changing everything. The question forming in your mind is: what exactly do I have that this thing cannot do?
A lot. More than you think.
AI is not coming for your expertise. It is coming for every excuse you ever had for not using it.
The world has a very specific image of who is supposed to win in the AI era. Young. Technical. Probably in a hoodie. That image is wrong - for founders and for executives alike. The people who actually have what it takes are exactly the ones being told they don't fit.
No Hoodie Required is for the experienced executive navigating the AI era inside a large organization - and for those thinking about building something of their own...
Maria J. Martà is the Founder and CEO of ZeroError, a New York-based AI company focused on solving data quality issues and automating data lineage. Under her leadership, ZeroError has emerged as a leader in AI-cloud based solutions, and has been selected for the Discovery Zone at Sibos, as a Growth Startup at Money20/20 USA 2026, and featured at the Mobile World Congress, Snowflake Data & AI Summit, Manifest, and Modex. Before founding ZeroError, Maria was Chief Risk Officer, Latin America at MetLife and held leadership positions at American Express. She began her career at Accenture in Europe and the US. Maria holds an MS in Engineering from Universitat Politècnica de Catalunya and an MBA from the University of Chicago Booth School of Business.
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