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New Venture Strategy: Timing, Environmental Uncertainty, and Performance
Hardcover
Series: Entrepreneurship & the Management of Growing Enterprises
ISBN13: 9780761913535
Publisher: Sage Publications, Inc
Published: Jun 24 1998
Pages: 120
Weight: 0.68
Height: 0.50 Width: 5.96 Depth: 9.24
Language: English
Examining in detail the whole process of introducing a new product or service, this book provides a framework for thinking through the issues in new venture performance. Topics covered include entry timing, market conditions, focus or breadth of entry scope, product or process mimicry, creation and development of entry barriers, and differences between individual and corporate ventures.
1 different editions
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New Venture Strategy: Timing, Environmental Uncertainty, and Performance
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