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612-822-4611
New Online Retailing: Innovation and Transformation

New Online Retailing: Innovation and Transformation

Paperback

ManagementMarketing

ISBN10: 3834946524
ISBN13: 9783834946522
Publisher: Springer Nature
Published: Sep 25 2014
Pages: 261
Weight: 0.99
Height: 0.59 Width: 6.69 Depth: 9.61
Language: English
The authors describe in detail what makes today's online retailing different and provide eight central success factors for the new generation of Internet sales. Based on internationally recognized best practices, it becomes obvious what makes online retailers successful. The authors pull together lessons learned from the last 10 years, and give readers a tour of the future of online selling.

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