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612-822-4611
The New Marketing: How to Win in the Digital Age

The New Marketing: How to Win in the Digital Age

Paperback

Business GeneralManagementMarketing

ISBN10: 1526490102
ISBN13: 9781526490100
Publisher: Sage Publications Ltd
Published: Sep 8 2020
Pages: 288
Weight: 1.00
Height: 0.60 Width: 6.70 Depth: 9.60
Language: English
The New Marketing, with contributions spanning CMO trailblazers to martech disruptors, behavioral economics luminaries at Yale to leading marketing thinkers at Kellogg and Wharton, is the GPS for navigating in a digital world and moves the craft of marketing through the forces of marketing transformation.

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