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New Horizons in Fashion and Marketing: Contemporary Issues, Challenges and Opportunities

New Horizons in Fashion and Marketing: Contemporary Issues, Challenges and Opportunities

Hardcover

Business GeneralMarketing

ISBN10: 3031941950
ISBN13: 9783031941955
Publisher: Palgrave MacMillan
Published: Jan 3 2026
Pages: 215
Weight: 0.91
Height: 0.73 Width: 6.23 Depth: 8.39
Language: English
This edited collection introduces readers to current contemporary issues within the field of fashion marketing and consumption, exploring the main challenges and opportunities within the sector.

The fashion industry is typically characterised by continuous change, with issues ranging from the need for ethical and conscious decision-making around fashion supply chains and design, to how brands can adapt to the digital revolution.

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