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The New Global Marketing Reality

The New Global Marketing Reality

Hardcover

ManagementMarketing

ISBN10: 1403905207
ISBN13: 9781403905208
Publisher: Springer Nature
Published: Oct 10 2003
Pages: 292
Weight: 1.30
Height: 0.86 Width: 6.42 Depth: 9.44
Language: English
Marketing practices have fundamentally changed over the past decade. This book documents the nature of these changes, examines their impact on marketeers and marketing, explains the results of a major international study into the changing nature of contemporary marketing practices, assesses their implications for marketing and marketeers and provides guidance for those who are implementing change processes to improve value creation capabilities.

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