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New Directions in International Advertising Research

New Directions in International Advertising Research

Hardcover

Series: Advances in International Marketing, Book 12

AccountingMarketing

ISBN10: 0762309504
ISBN13: 9780762309504
Publisher: Emerald Pub Ltd
Published: Sep 26 2002
Pages: 296
Weight: 1.25
Height: 1.07 Width: 7.08 Depth: 8.56
Language: English
This book addresses the need to move international advertising in new directions by summarizing existing knowledge in several areas, reporting findings of new studies, and providing future research directions. It is aimed both at scholars who have an interest in international advertising research as well as international advertising practitioners.

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