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New Developments and Approaches in Consumer Behaviour Research

New Developments and Approaches in Consumer Behaviour Research

Hardcover

ManagementMarketing

ISBN10: 0333739078
ISBN13: 9780333739075
Publisher: Springer Nature
Published: Sep 3 1998
Pages: 345
Weight: 1.69
Height: 0.81 Width: 6.69 Depth: 9.61
Language: English
The objective of this book is to contribute to the role that consumer behaviour research plays as a well established research discipline in an international context. This book outlines the state of the art in consumer behaviour and provides insights into new developments including the emotional and cognitive as well as social factors influencing consumer behaviour.

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