Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
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  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
New Challenges to International Marketing

New Challenges to International Marketing

Sinkovics, Rudolf R.
Cavusgil, Tamer
Ghauri, Pervez N.

Hardcover

Series: Advances in International Marketing, Book 20

Business GeneralManagementMarketing

ISBN10: 1848554680
ISBN13: 9781848554689
Publisher: Emerald Pub Ltd
Published: Feb 20 2009
Pages: 432
Weight: 1.71
Height: 0.94 Width: 6.14 Depth: 9.21
Language: English
Volume 20 of Advances in International Marketing guest-edited by Professors Sinkovics and Ghauri, addresses the impact on international marketing of major trends in the external and internal environment of the firm: technology-enabled international marketing research, global account management, procurement and international supplier networks, internationalization of small and entrepreneurial firms, outsourcing and offshoring, and reliability and validity issues for construct measurement. The volume is organized in four part. Part one presents a selection of papers that focus on the internationalization process of the firm. Part two combines studies with a small firm perspective and a focus on entrepreneurship. In the Part 3 on collaborative relationships, three studies examine value creation in strategic alliances, investigate reasons for international joint venture dissolution and offer a conceptual contribution on diversification - whether diversification results in a firm's value premium or a firm's value discount. Part 4 is devoted to methodological advancements. This section provides excellent examples of methodological challenges faced by today's scholars and managers alike.

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