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Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Neurobranding: Strategies for shaping consumer behavior

Neurobranding: Strategies for shaping consumer behavior

Paperback

Series: Nmsba, Book 6

Marketing

ISBN10: 1717146198
ISBN13: 9781717146199
Publisher: Createspace
Published: Apr 19 2018
Pages: 248
Weight: 0.55
Height: 0.52 Width: 5.00 Depth: 8.00
Language: English
Neuromarketing is fast becoming more visible in mainstream marketing and communications practice, but is still not often enough integrated into strategy development and decision-making. Neurobranding argues that, as the world starts to experience the disruption wrought by the current technology-led industrial revolution, effective brand strategy is more critical than ever before. Informed by neuromarketing principles, Neurobranding brings together in one place what marketers need to know to build and manage brands that can form a strong, meaningful relationship with consumers that will protect them in a technology-driven future.

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