Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
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  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Negotiauctions: New Dealmaking Strategies for a Competitive Marketplace

Negotiauctions: New Dealmaking Strategies for a Competitive Marketplace

Subramanian, Guhan

Hardcover

EconomicsManagement

Currently unavailable to order

ISBN10: 039306946X
ISBN13: 9780393069464
Publisher: W W Norton & Co
Published: Feb 1 2010
Pages: 256
Weight: 0.93
Height: 0.99 Width: 6.58 Depth: 9.48
Language: English
Today's increasingly competitive marketplace is filled with business transactions that include elements of both negotiations and auctions, yet the received wisdom on deal-making treats these two mechanisms separately. Leading dealmaking scholar Guhan Subramanian explores the ubiquitous situation in which negotiators are fighting on two fronts--across the table, of course, but also on the same side of the table with known, unknown, or possible competitors. Delving into case studies as diverse as buying a house, haggling over the rights to the television show Frasier, and selling toxic assets into the U.S. government's bailout fund, Subramanian combines meticulous research, field experience, and classroom-tested strategies to create an indispensable guide for anyone involved in buying or selling everything from cars to corporations.

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