Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
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  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Navigating Simulations in Marketing for Strategic Success

Navigating Simulations in Marketing for Strategic Success

Masouras, Andreas
Komodromos, Marcos

Hardcover

ManagementMarketingGeneral Computers

Publisher Price: $245.00

ISBN13: 9798337331416
Publisher: Igi Global Scientific Publishing
Published: Dec 3 2025
Pages: 400
Weight: 2.31
Height: 1.06 Width: 7.00 Depth: 10.00
Language: English
In a competitive marketplace, marketers must make quick, informed decisions that impact business outcomes. Simulations have become essential tools for developing these strategic skills, offering realistic, controlled environments to test theories, analyze consumer behavior, and evaluate campaign outcomes. By engaging in simulated scenarios, individuals can gain practical experience, improve their decision-making abilities, and better understand market dynamics. This approach equips marketers with the insight needed to create effective strategies and adapt to changing markets. Navigating Simulations in Marketing for Strategic Success explores how simulations allow businesses to experiment with different scenarios, test hypotheses, and better predict market behavior. It delves into both the theoretical and practical aspects of marketing simulations, providing systematic instructions and actionable frameworks to navigate the complexities of real-world marketing environments. This book covers topics such as machine learning, purchase decisions, and automation, and is a useful resource for marketers, computer engineers, business owners, academicians, researchers, and scientists.

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