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Navigating Brand Activism
Hardcover
Business GeneralInvesting & FinanceMarketing
ISBN13: 9781032974316
Publisher: Routledge
Published: Jul 29 2025
Pages: 304
Weight: 1.39
Height: 0.75 Width: 6.14 Depth: 9.21
Language: English
In a world where brands are no longer just selling but also taking a stand, Navigating Brand Activism, written by leading thinkers of the marketing world, is your guide to the fascinating, messy, and at times, head-shaking world of brand activism.
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