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Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
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612-822-4611
Nation and Place Branding: An Applied Approach to Building the Image of Countries, Regions, and Cities

Nation and Place Branding: An Applied Approach to Building the Image of Countries, Regions, and Cities

Paperback

Investing & FinanceMarketingGraphic Design

ISBN10: 3031973275
ISBN13: 9783031973277
Publisher: Palgrave MacMillan
Published: Jan 3 2026
Pages: 325
Weight: 1.16
Height: 0.78 Width: 6.20 Depth: 9.22
Language: English
In an age of global competition, where cities, regions, and countries vie for investment, talent, tourism, and influence, this textbook offers a comprehensive roadmap to building strong, credible, and resilient place brands. Moving far beyond logos and slogans, it introduces a practical, policy-driven approach grounded in strategy, governance, and authenticity.

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Torres, Jose Filipe

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Marketing