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Multisensory marketing

Multisensory marketing

Paperback

Marketing

ISBN10: 6630122720
ISBN13: 9786630122725
Publisher: Our Knowledge Publishing
Published: Jun 29 2026
Pages: 60
Weight: 0.21
Height: 0.14 Width: 6.00 Depth: 9.00
Language: English
Sensory overload, increasing competitive pressure, a fast-paced world and changing media landscapes have meant that the complexity of effective marketing has steadily increased in recent years. It requires a transdisciplinary exchange of information in order to reach consumers more efficiently and sustainably. The aim of this paper is to present multisensory marketing as a potential tool, along with its key elements; to illustrate its implementation in the market using examples; and to examine its effects and risks.

Also from

Nemitz, Franziska

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Marketing