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Modern Competitive Analysis

Modern Competitive Analysis

Hardcover

Business GeneralManagement

ISBN10: 019511941X
ISBN13: 9780195119411
Publisher: Oxford University Press
Published: Mar 25 1999
Pages: 446
Weight: 1.73
Height: 1.09 Width: 6.35 Depth: 9.49
Language: English
Why do some companies thrive while others in the same industry languish? How can a struggling firm achieve higher annual earnings? What allows new corporations to become successful in highly competitive industries? In this book, now updated and expanded, Sharon Oster shows that combining a sound understanding of economic and managerial principles can make a striking difference in the quality of the strategic planning of an organization and provide guidelines for effective corporate strategies.

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