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Microtrends
Paperback
ISBN13: 9780446699761
Publisher: Twelve
Published: Jun 1 2009
Pages: 480
Weight: 1.10
Height: 1.30 Width: 5.90 Depth: 8.90
Language: English
The adviser to Senator Hillary Clinton, Bill Gates, and President Bill Clinton proves that small is big by identifying 75 hidden-in-plain-sight trends that are moving America, revealing that the nation is no longer a melting pot but a collection of communities with many individual tastes and lifestyles.
The ideas in his book will help you see the world in a new way. -Bill Clinton
Mark Penn has a keen mind and a fascinating sense of what makes America tick, and you see it on every page of Microtrends. -Bill Gates
In 1982, readers discovered Megatrends.
In 2000, The Tipping Point entered the lexicon.
Now, in Microtrends, one of the most respected and sought-after analysts in the world articulates a new way of understanding how we live.
Mark Penn, the man who identified Soccer Moms as a crucial constituency in President Clinton's 1996 reelection campaign, is known for his ability to detect relatively small patterns of behavior in our culture-microtrends that are wielding great influence on business, politics, and our personal lives. Only one percent of the public, or three million people, is enough to launch a business or social movement.
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