Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
612-822-4611

  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
MetricsMan: It Doesn't Count Unless You Can Count It

MetricsMan: It Doesn't Count Unless You Can Count It

Bartholomew, Don
Chen, Zifei Fay

Paperback

Marketing

Publisher Price: $21.99

ISBN10: 163157521X
ISBN13: 9781631575211
Publisher: Business Expert Press
Published: May 31 2016
Pages: 207
Weight: 0.66
Height: 0.46 Width: 6.00 Depth: 9.00
Language: English
MetricsMan presents opinions, insights, and best practices of public relations and social media research and measurement. It discusses the evolution of measurement, return on investment, the Barcelona Principles, social media measurement models, marketing mix modeling, the battle against advertising value equivalents, and establishing accountability of the public relations profession. Through this book, public relations professionals will be able to set clear measurement goals and objectives, identify right from wrong in the metrics they use, and understand how to apply valid measurement models and frameworks in their practices. This book also provides valuable information for public relations educators and students to learn about the best practices of research and measurement in the industry.

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