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Measuring Innovation & Technology Acceptance

Measuring Innovation & Technology Acceptance

Paperback

Series: Marketing Scales Handbook

Marketing

ISBN10: 1499123507
ISBN13: 9781499123500
Publisher: Createspace
Published: Apr 19 2014
Pages: 76
Weight: 0.25
Height: 0.16 Width: 6.00 Depth: 9.00
Language: English
There is little doubt that the health of economies in the modern world depend heavily on new products being routinely introduced and readily accepted by consumers. Given that, a book is ripe for development that provides consumer insight researchers with reliable measures that have been used by social scientists in the study of the adoption of innovations. This book contains descriptions and reviews of 30 multi-item scales that are especially relevant to the study of consumers' thoughts and behaviors regarding innovations, particularly those of a high-tech nature. Each review in the book has information about a scale's source, its psychometric quality, examples of who has used it in empirical research, and the questions/statements that compose the measure.

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