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Mastering the Business Environment
Paperback
Series: Master Series (Business), Book 3
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ISBN13: 9780333929377
Publisher: Bloomsbury Publishing PLC
Published: Feb 28 2001
Pages: 272
Weight: 0.90
Height: 0.60 Width: 6.14 Depth: 9.21
Language: English
Provides an insight into the key external analyses organisations need to undertake. Using the acronym SPECTACLES, the book considers the Social, Political, Economic, Cultural, Technological, Aesthetic, Customer, Legal, Environmental and Sectoral factors that make up the set of external influences on the organisation.
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