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Mastering Fashion Marketing

Mastering Fashion Marketing

Paperback

Series: MacMillan Master, Book 29

Business GeneralManagementMarketing

Currently unavailable to order

ISBN10: 140391902X
ISBN13: 9781403919021
Publisher: Bloomsbury Publishing PLC
Published: Dec 22 2008
Pages: 240
Weight: 1.27
Height: 1.00 Width: 6.10 Depth: 9.10
Language: English
This is the first book on the subject that combines contemporary marketing theory with analysis of operational marketing practice within the fashion industry. It contains the views of key practitioners and much original case study material from leading fashion organizations to provide unique insights into the reality of fashion marketing.

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Management