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Master the Essentials: A How-to Guide for Capital Equipment Product Managers
Paperback
Publisher: Independently Published
Published: Sep 5 2023
Pages: 248
Weight: 0.81
Height: 0.56 Width: 6.00 Depth: 9.00
Language: English
- Fulfill the product management role.
- Get off the sales-support treadmill.
- Manage product line performance.
- Execute the product lifecycle.
- Implement a value-based strategy.
- Conduct market intelligence.
- Develop product strategy.
- Create market requirements documents.
- Maximize your aftermarket business.
- Build your sales kit.
- Train your sales force.
- Localize selling capability.
- Launch new products.
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