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Marketing Theory: A Student Text
Paperback
ISBN13: 9781473904019
Publisher: Sage Publications Ltd
Published: Jun 16 2016
Pages: 544
Weight: 2.10
Height: 1.10 Width: 7.30 Depth: 9.00
Language: English
In this new Third Edition there are up-to-date examples from global companies such as Pepsi, Amazon and H&M; entirely new chapters on Digital and Social Media Marketing, and Service-Dominant Logic (SD-L) and contributions from Global Specialists including Bob Lusch, Patrick Murphy and Susan Hart.
Ideal for Upper level undergraduate and postgraduate marketing students studying marketing theory, critical marketing, and the history of marketing modules.
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