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Marketing Theory: A Student Text

Marketing Theory: A Student Text

Hardcover

Marketing

ISBN10: 1473904005
ISBN13: 9781473904002
Publisher: Sage Publications Ltd
Published: Jun 16 2016
Pages: 544
Weight: 2.50
Height: 1.30 Width: 7.40 Depth: 9.20
Language: English
Introducing the histories, theories and debates of the field of marketing, this is your one-stop introduction to the development of this exciting topic.

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Baker, Michael J.

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Marketing