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Marketing: The Core: 2027 Release
Hardcover
ISBN13: 9781264464593
Publisher: McGraw-Hill Companies
Published: Jan 26 2027
Pages: 640
Language: English
Marketing: The Core is the briefer 18-chapter version of Kerin and Hartley's Marketing. It combines an engaging, easy-to-read approach with comprehensive coverage, real-world applications, and integrated technology to help students understand marketing concepts and develop practical decision-making skills. Three themes run throughout the text. Engagement comes from an interactive writing style, active learning techniques, and updated real-world examples and cases. Leadership emphasizes data-driven decision making, with expanded coverage of AI, digital and omnichannel marketing, consumer behavior, and responsible marketing practices. Innovation comes from learning tools designed for today's students, including in-text video links, hyperlinked PowerPoint slides, a regularly updated author blog, and an enhanced Marketing Video Library.
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