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612-822-4611
Marketing Strategy in Play: Questioning to Create Difference

Marketing Strategy in Play: Questioning to Create Difference

Paperback

Series: Marketing Strategy Collection

Marketing

Publisher Price: $21.99

ISBN10: 1606491490
ISBN13: 9781606491492
Publisher: Business Expert Pr
Published: Jun 15 2010
Pages: 125
Weight: 0.26
Height: 0.17 Width: 6.00 Depth: 9.00
Language: English
When marketers have a clear focus on the true task confronting them and are effective at it, then competition becomes a nonissue. What is the true task that alleviates the need for competition? Thinking about thinking is the process that challenges how we think about marketing and competition. The ideas presented in Marketing Strategy in Play: Questioning to Create Difference explain marketing thinking, how to cultivate it, and, ultimately, the ways in which marketplace differences are created.

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