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Marketing Strategy and Management

Marketing Strategy and Management

Paperback

ManagementMarketing

ISBN10: 1137025824
ISBN13: 9781137025821
Publisher: Bloomsbury Publishing PLC
Published: Dec 19 2014
Pages: 560
Weight: 3.00
Height: 1.30 Width: 8.40 Depth: 10.80
Language: English
The fifth edition of Marketing Strategy and Management builds upon Michael Baker's reputation for academic rigor. It retains the traditional, functional (4Ps) approach to marketing but incorporates current research, topical examples and case studies, encouraging students to apply theoretical principles and frameworks to real-world situations.

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