Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
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  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Marketing Research: Planning, Process, Practice

Marketing Research: Planning, Process, Practice

Benzo, Riccardo
Fourali, Chahid
Gad Mohsen, Marwa

Paperback

Marketing

ISBN10: 1446294366
ISBN13: 9781446294369
Publisher: Sage Publications Ltd
Published: Jan 1 2018
Pages: 432
Weight: 2.05
Height: 0.80 Width: 21.80 Depth: 9.60
Language: English
Marketing Research outlines the key principles and skills involved at each step of the marketing research process, providing readers with targeted, practical solutions to a range of issues and equipping them with the tools they need to overcome the common pitfalls of designing research projects.

The chapters are arranged into core sections which progress systematically through the marketing research process, starting with designing and setting up research, to undertaking qualitative and quantitative research, and finally, summarizing and reporting research.

To aid students in their research project, each chapter features a collection of learning features, such as:
  • Case studies and international real-world examples
  • Ethics boxes - Highlighting ethical implications in research projects
  • Advanced boxes - Signaling more challenging topics students can return to after they have mastered the basics
  • Activity boxes - Encouraging students to understand how what they have learned applies to their own experiences

The book is complemented by a range of online resources, including PowerPoint slides, multiple choice questions, free online exercise links, and discussion guides for Case Study & Additional Reading sections.

Suitable reading for students who are undertaking a marketing research project.

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