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612-822-4611
Marketing: Reinventing the Basics

Marketing: Reinventing the Basics

Paperback

Series: Lannoo Campus

Marketing

Currently unavailable to order

ISBN10: 9020934058
ISBN13: 9789020934052
Publisher: Lannoo Publishers
Published: Jul 29 2025
Pages: 210
Weight: 0.92
Height: 0.60 Width: 6.40 Depth: 8.70
Language: English
This book revisits core marketing principles like SAVE and the Customer Journey and shows how these frameworks have evolved, providing practical tools for building effective marketing plans.

Discover the essentials of modern marketing with Marketing: Reinventing the Basics. As digital revolutions reshape consumer behavior, this book revisits core marketing principles like SAVE and the Customer Journey. It offers a fresh perspective on how these frameworks have evolved, providing practical tools for building effective marketing plans. Perfect for educators and aspiring marketers seeking real-world skills in a dynamic, digital-driven market.

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