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Marketing Planning in a Total Quality Environment

Marketing Planning in a Total Quality Environment

Paperback

Series: Haworth Marketing Resources

Marketing

ISBN10: 1138980498
ISBN13: 9781138980495
Publisher: Routledge
Published: Sep 30 2021
Pages: 464
Weight: 1.41
Height: 0.97 Width: 6.00 Depth: 9.00
Language: English
Marketing Planning in a Total Quality Environment is a how-to book designed for the marketing practitioner. It provides you with a step-by-step process, check sheets, and plan formats to simplify the marketing planning process based in total quality management concepts. After readers finish the book, they can prepare a quality-driven marketing plan that will be used and followed throughout the year.

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