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Marketing Plan Strategico: per disorientati e disillusi
Paperback
Series: Serendipity Mktg & Business, Book 1
Publisher: Independently Published
Published: May 4 2024
Pages: 184
Weight: 0.56
Height: 0.39 Width: 6.00 Depth: 9.00
Language: Italian
Hai un progetto da lanciare o un'attività da far crescere. Devi scegliere a chi rivolgerti, come presentare la tua offerta e dove investire il budget. Con Marketing Plan Strategico. Per disorientati e disillusi impari a dare un ordine a queste decisioni e a costruire il tuo piano di marketing, anche se parti da zero.
Ho scritto questa guida unendo la mia esperienza d'impresa all'insegnamento universitario del WebMarketing. Ti accompagno nella pianificazione strategica con spiegazioni accessibili ed esercizi da applicare al tuo progetto.
Il Marketing Plan sulle dita di una manoIl metodo segue cinque domande: Perché, Chi, Cosa, Come e Quanto. Ogni risposta ti aiuta a sviluppare una parte del tuo marketing plan e a collegarla alle altre.
- Perché
Definisci vision, mission e valori. Chiarisci la direzione del progetto e lavora sul brand statement, per dare un riferimento alle tue decisioni. - Chi
Individua il target, approfondisci bisogni e desideri dei clienti. Considera anche il team marketing e le competenze necessarie per realizzare il piano. - Cosa
Metti a fuoco il prodotto o servizio e la sua proposta di valore. Lavora sul posizionamento del brand e sul messaggio con cui presentare la tua offerta al mercato. - Come
Costruisci la tua strategia di marketing a partire dagli obiettivi di business. Scegli i canali e collega le attività operative alle decisioni strategiche. - Quanto
Valuta tempo, costi e budget marketing. Approfondisci KPI e ROI per impostare la misurazione dei risultati e valutare il ritorno sugli investimenti.
Se vuoi capire come scrivere un piano di marketing, qui trovi un percorso da seguire e domande su cui lavorare. Puoi usarlo per avviare un progetto oppure per rivedere le scelte di un'attività esistente.
Il libro collega marketing strategico e marketing operativo, con attenzione al marketing digitale. Ti aiuta a ragionare sulle attività di acquisizione clienti e lead generation dentro il piano complessivo.
Incontri modelli come il Business Model Canvas e il Value Proposition Canvas, utili per approfondire il modello di business e il valore della tua offerta. Le spiegazioni ti accompagnano nell'uso dei concetti, anche senza una formazione precedente in marketing.
Gli strumenti per lavorare sul tuo progetto- Immagini e schemi riassuntivi per seguire il metodo e ritrovare i concetti principali.
- Esercizi pratici scaricabili e checklist operative per applicare quanto leggi.
- PDF da scaricare e stampare con domande, mappe e strumenti di lavoro.
- Accesso a Plan Bot, l'assistente basato su ChatGPT pensato per supportarti nella costruzione del piano e nello svolgimento degli esercizi.
A te che gestisci una piccola impresa, lavori come freelance o consulente, oppure stai avviando una startup. Il percorso è pensato per chi deve prendere decisioni di marketing e vuole capire su quali elementi basarle.
È utile anche a marketing manager e professionisti della comunicazione che cercano una struttura per rivedere il proprio piano. Se studi marketing, puoi usarlo per collegare i modelli alla loro applicazione.
Comincia dal Perché. Procedi con una domanda alla volta e costruisci il tuo piano strategico di marketing, tenendo conto delle risorse che hai a disposizione.
Il Marketing Plan Strategico è quello che ti serve per capire la direzione da prendere. Leggi le recenAlso in
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