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Marketing Management Concepts and Tools: A Simple Introduction
Paperback
Series: Simple Introductions
ISBN13: 9781499141016
Publisher: Createspace Independent Publishing Platform
Published: Apr 16 2014
Pages: 60
Weight: 0.16
Height: 0.12 Width: 5.25 Depth: 8.00
Language: English
Marketing Management Concepts and Tools: A Simple Introduction presents the central ideas and methods of marketing management. Discover the marketing basics, management goals, consumer-led marketing, strategic planning, and segmentation, targeting and positioning.
Examine market dynamics and competitive strategy, the creation of a brand, consumer behaviour, business to business marketing, and market research.
Look at market innovation, services, internet marketing, communications and advertising, distribution, pricing, and the future of marketing.
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