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Marketing Management: A Value-Creation Process

Marketing Management: A Value-Creation Process

Paperback

ManagementMarketing

ISBN10: 023024095X
ISBN13: 9780230240957
Publisher: Bloomsbury Publishing PLC
Published: Jul 31 2012
Pages: 464
Weight: 2.50
Height: 1.10 Width: 8.50 Depth: 10.70
Language: English
Marketing Management 2nd edition offers comprehensive coverage of both strategic and operational marketing issues using contemporary, global examples. It demonstrates clearly how marketing processes can contribute to the creation of value for the stakeholders of every business organization as well as for the organization itself.

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