Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
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  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Marketing Information: A Strategic Guide for Business and Finance Libraries

Marketing Information: A Strategic Guide for Business and Finance Libraries

Oppenheim, Michael R.
Diamond Mulcahy, Wendy

Paperback

Series: Monograph Publish Simultaneously as the Journal of Business, Book 9

Investing & FinanceMarketingGeneral Reference

ISBN10: 078906006X
ISBN13: 9780789060068
Publisher: Routledge
Published: Oct 6 2004
Pages: 366
Weight: 1.22
Height: 0.90 Width: 6.44 Depth: 8.28
Language: English
Marketing Information: A Strategic Guide for Business and Finance Libraries identifies and describes secondary published sources of information for typical marketing questions and research projects. This extensive guide serves as a strategic bibliography--covering over 200 printed books and serials, subscription databases, and free Web sites--and reveals practical tips and techniques for using these sources. Experts in the field offer a guided tour of the signposts and landmarks in the world of marketing information--highlighting the most important features. This valuable resource will help experienced researchers and librarians with limited business and marketing familiarity as well as experts and others involved in marketing who have limited research know-how.

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