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Marketing Communication: A Critical Introduction

Marketing Communication: A Critical Introduction

Hardcover

AccountingBusiness GeneralMarketing

ISBN10: 041523039X
ISBN13: 9780415230391
Publisher: Routledge
Published: Nov 22 2001
Pages: 416
Weight: 1.67
Height: 0.94 Width: 6.14 Depth: 9.21
Language: English
Providing a fresh and innovative framework for the management of marketing communication processes, this textbook shifts the focus from message-making to relationship-building, focusing on a planned, integrated marketing communication programme.

Also from

Varey, Richard

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Marketing