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Market Strategies in a Hyper-Connected World
Paperback
Business GeneralManagementMarketing
Publisher: Egea Spa - Bocconi University Press
Published: May 1 2025
Pages: 256
Weight: 0.79
Height: 0.54 Width: 6.00 Depth: 9.25
Language: English
Navigate the digital era with strategic insight and actionable tools for market success.
Market Strategies in a Hyper-connected World equips CMOs, marketing strategists, and business leaders with a dynamic, iterative approach to market strategy. Building on solid frameworks, it balances boldness and innovation with sustainable actions, showing how to leverage AI and create customer-centric value.
Discover how to:
- Understand first- and second-mover advantages
- Optimize offensive and defensive strategies
- Master market innovation for sustainable profitability
Designed for those seeking to create and capture enduring value, this comprehensive guide bridges academic rigor with real-world examples, ensuring you're ready to lead in today's hyper-connected landscape.
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