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Market Driven Enterprise
Hardcover
ManagementMarketingTechnology & Engineering
ISBN13: 9780471244929
Publisher: John Wiley & Sons
Published: Dec 15 2000
Pages: 528
Weight: 1.89
Height: 1.20 Width: 6.20 Depth: 9.30
Language: English
* An innovative treatment of digitally connected supply networksand new business models
* A focus on the optimization of manufacturing and marketingprocesses for greater managerial insights leading to the highestpotential profit
* Coverage of the most vital management techniques andphilosophies-concurrent engineering and quality functiondeployment, manufacturing flexibility, information transparency, collaboration, and the virtual enterprise-and their relationship tothe market-driven manufacturing process
* Mathematical models for product-platform, product launch, supply-chain coordination, and market-driven manufacturing For students and professionals in business and engineering, production and operations management, marketing, or production anddesign engineering, Market Driven Enterprise is an essentialhandbook. Anyone whose business is striving to attain an optimalposition in a demanding marketplace will find it an excellent placeto start.
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