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Mar-Tech: A Marriage Made on Earth
Paperback
Publisher: Notion Press
Published: Mar 4 2024
Pages: 204
Weight: 0.58
Height: 0.47 Width: 5.50 Depth: 8.50
Language: English
Mar-Tech: a Marriage made on Earth by Amit Tiwari is a playbook on marketing in the age of Martech. But before the play begins, Amit introduces the players, and you soon discover this is more than a mere match of equals. This is a match where both sides-Marketing and Technology-decide to collaborate rather than compete, totally changing the game, by each combining their home advantage.
With the release of this book, India takes its first step delving into Mar-Tech. It is a must-read whether you're entering a marketing function, leading it or building one from scratch. The game's changed. Marketing is now Marteching(TM).
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