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Managing Retail Consumption

Managing Retail Consumption

Paperback

Management

ISBN10: 0471489123
ISBN13: 9780471489122
Publisher: John Wiley & Sons
Published: Feb 20 2002
Pages: 372
Weight: 1.71
Height: 0.83 Width: 7.78 Depth: 8.92
Language: English
Managing Retail Consumption locates retailing in its social context and develops the position that retailing can be regarded as a site of consumption, identity creation and pleasure. It develops a consumption perspective, which provides a balanced approach between management and the social sciences. The consumption perspective considers the way retail sites are created or manipulated with a view to understanding the interplay between the provider's requirements and the consumer's ability to manage, structure and edit their repertoire of responses.

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Management