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Managing Public Relations: Methods and Tools
Paperback
ISBN13: 9780199985173
Publisher: Oxford University Press
Published: Nov 14 2014
Pages: 352
Weight: 1.15
Height: 0.70 Width: 7.40 Depth: 9.20
Language: English
* Directly applies current, foundational research to the day-to-day management concerns of public relations operations, allowing students to connect theory to practice in a demanding environment
* Balances coverage of both agency and corporate (for-profit, non-profit, non-governmental, and governmental organizations) public relations operations
* Executive Viewpoints-first-person testimonials from actual PR executives-bring concepts, methods, and tools to life for readers as they realize how senior managers work and why
* Rich pedagogy in each chapter assists students in their reading
* A Companion Website offers resources for students and instructors, and an Instructor's Manual is available to adopters (please see the preface for details)
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